Kim Kardashian, a name synonymous with trendsetting fashion, has stepped into a new role as a brand ambassador for Balenciaga, marking a fresh chapter in her journey with the luxury fashion house. Her debut in this coveted position was unveiled in Balenciaga’s latest “Closet Campaign,” showcasing the label’s re-emergence of its iconic Le City oversized leather bag, a staple in the fashion world since the 2000s, famously associated with supermodel Kate Moss.

 

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Over recent years, Kardashian has been a recurring muse for Balenciaga’s creative director, Demna Gvasalia, donning an array of statement-making outfits ranging from vibrant yellow caution tape to enigmatic all-black ensembles. However, her inaugural campaign as the official brand ambassador reveals a more understated, yet equally striking, approach. Her ensemble in the campaign – a sleek, form-fitting tube top paired with pantaleggings – seamlessly aligns with her personal brand’s aesthetic and the minimalistic elegance she is known for.

 

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Photographed by the renowned duo Inez and Vinoodh, the “Closet Campaign” features a series of celebrities, including actor Nicola Peltz and model Paloma Elsesser, posed amidst their luxurious personal closet spaces. Kardashian herself is showcased in her expansive handbag closet, a fitting backdrop given her impressive collection of nearly 130 Balenciaga bags.

While this campaign introduces the partnership on a subtler note, it has successfully generated anticipation and buzz within the fashion community. Kardashian’s involvement with Balenciaga, notably her runway appearance in their 51st Haute Couture show, has been a subject of high interest and occasional controversy, particularly following a holiday campaign in 2022 that sparked significant backlash. Despite this, Kardashian’s renewed commitment to the brand is evident in her recent front-row presence at Balenciaga’s Los Angeles runway show.

As Kardashian steps into this ambassadorship, she commends Balenciaga for its dedication to modernity, craftsmanship, and innovative design under Demna Gvasalia’s creative leadership.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN