Priscilla Ojo Elevates PriscyLuxe With New Handcrafted Bag Collections
-
- November 27, 2023
Nigerian influencer and entrepreneur Priscilla Ajoke Ojo is elevating her brand PriscyLuxe to new heights with the introduction of two exclusive handcrafted bag collections, “Rich Aunties” and “IT Girls.” This venture marks a significant leap in the brand’s journey, blending luxury with personal style.
The launch of these collections was a star-studded affair, featuring prominent personalities who perfectly embody the essence of each line. Among those gracing the campaign were the glamorous Mercy Eke, affectionately known as Lamborghini Mercy; the multifaceted barrister and entrepreneur Chioma Ikokwu; acclaimed actress and Priscilla’s mother Iyabo Ojo; alongside models and influencers Teminikan Idowu and Sanchan Elegushi.
At the heart of PriscyLuxe Bags is a philosophy that views a handbag as more than a mere accessory. “Each bag is a statement of personal style, a testament to the individual’s unique character,” explains Priscilla Ojo, the founder of PriscyLuxe. This belief is evident in the meticulous craftsmanship of each piece, where skilled artisans employ only the finest materials and techniques. The collections boast the highest quality leathers, complemented by exquisite hardware, ensuring each bag is not just visually arresting but enduring.
The “Rich Aunties” Collection exudes sophistication and elegance, reflecting the opulence and style synonymous with the modern, affluent African woman. On the other hand, the “IT Girls” Collection captures the essence of contemporary chic, appealing to the fashion-forward and trend-setting.
Capturing the essence of these collections, a behind-the-scenes video from the shoot revealed the fun and creative process involved in bringing these stunning pieces to life.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN
