Lenny Kravitz is the Face of the Latest YSL Scent Y L’Elixir
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- March 13, 2024
Lenny Kravitz embodies an effortless, timeless cool that’s charmed us for decades. Now, he’s teaming up again with YSL Beauty, a brand he’s admired since childhood, as the face of their newest fragrance, Y L’Elixir.
“I’ve always been a Saint Laurent fan. The boldness, the spirit, it’s a force.” That same boldness resonates in Y L’Elixir, which he describes as “sensual, powerful…it has a real intensity.” The scent’s blend of lavender, patchouli, and bourbon perfectly mirrors the rock icon’s signature blend of raw energy and smooth sophistication.
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But the partnership isn’t just about fragrance. Kravitz is also gearing up for the May release of his new album, Blue Electric Light. “It’s a celebration,” he reveals. “There’s a real sense of joy and a return to some of my youthful influences, but through the lens of where I am now.”
This sense of agelessness and reinvention is central to Kravitz’s appeal. On self-care, he emphasizes healthy living and shares his inspiration: “I watched my grandfather do it, and he thrived into his 90s. I’m in the best shape of my life, and it feels like things are just beginning.”
His secret to maintaining confidence? “Following your own instincts, not what others expect.” It’s this authenticity that makes Kravitz not just an icon, but an inspiration. Whether it’s his music or his chosen scent, he makes clear: the best way to be cool is to unapologetically be yourself.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN
