Three Photographers Illuminate The Continent’s Coffee Origins In Lavazza’s 2024 Calendar
In a stunning tribute to Africa as the birthplace of coffee, the 2024 edition of the Lavazza photography calendar showcases the remarkable work of three African photographers: Thandiwe Muriu from Kenya, South African Aart Verrips, and Nigerian Daniel Obasi. This year’s theme, “More than Us,” marks the 20th anniversary of the Giuseppe e Pericle Lavazza Foundation, dedicated to supporting sustainable international projects in coffee-cultivating countries.
The calendar features a variety of thought-provoking images, each one a story about a project led by the Lavazza Foundation. Kenyan photographer Thandiwe Muriu’s image, titled “Our Powerful Truth,” is inspired by the proverb, “Knowledge is like a garden. If it is not cultivated, it cannot be harvested.” Muriu’s vibrant and colorful work reflects her African heritage and focuses on female empowerment, an ethos deeply embedded in her personal and professional life. She pairs each of her works with an African proverb, creating a rich tapestry of imagery and wisdom.
South African Aart Verrips, initially trained as a chef, found his calling in photography a decade ago. His contribution to the Lavazza calendar, “The Vanguard,” symbolizes the fight for gender equality, with imagery representing the collective effort required to elevate individuals to achieve their potential. Verrips’ work emphasizes the theme of loyalty and community, illustrating that it takes a village to create something truly beautiful.
Nigerian photographer Daniel Obasi’s journey into photography began as a freelance stylist, with a pivotal experience in Lagos State sparking his visual storytelling awakening. Obasi’s images for the Lavazza calendar, such as “The Ant Phenomenon,” represent various societal issues that require communal effort to address, including climate change and innovation for the planet’s future. His work is a testament to the power of community and unity in tackling global challenges.
Together, these three photographers bring a diverse and powerful perspective to the Lavazza calendar, celebrating Africa’s rich heritage and its crucial role in the world of coffee. Their work not only highlights the continent’s beauty and complexity but also underscores the importance of telling African stories through an authentic and native lens.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN