Timberland’s Stylish Foray into Paris Fashion Week Men’s 2024
Timberland boots, a quintessential New York City icon, especially beloved during the chilly months, have now made a splash in the world of high fashion. The brand’s remarkable debut at Paris Fashion Week Men’s 2024, in collaboration with Louis Vuitton, has set the fashion industry abuzz. Revealed by Pharrell Williams, this collaboration marries street style with luxury fashion, showcasing the brand’s versatility and appeal.
The collection presented at the Parisian brand’s Fall/Winter 2024 menswear show featured the classic Timberland boots in their signature yellow, alongside a striking black variant. However, the showstopper was a dark brown pair, adorned with LV’s iconic monograms in gold, creating a visual feast for fashion enthusiasts. Earlier in the week, Pharrell teased a pair with a monogrammed tongue, which also graced the runway.
The innovation didn’t stop there. The Williams-led presentation unveiled a pair of double high-tops with a mid-boot strap, redefining the Timberland aesthetic. Additionally, the show featured two-tone boots blending light and dark brown hues, as well as an eye-catching laceless black pair. Notably, rapper Pusha T was seen sporting a pair, further cementing the brand’s influence in the music and fashion worlds.
2024 marks Timberland’s 50th anniversary, and the brand is celebrating in style at Paris Fashion Week Men’s. This resurgence of the iconic yellow boots, which gained popularity in the ’80s and became synonymous with hip-hop and streetwear culture, is now being reinterpreted in high-fashion spaces. Timberland’s latest campaign, with the playful slogan “Je T’imbs,” pays tribute to Paris, fashion, and the diverse cultures and communities that have shaped the brand’s journey.
Maisie Willoughby, Timberland’s Chief Marketing Officer, expressed excitement about this new chapter: “On the heels of our 50th anniversary, I cannot think of a more exciting way to kick off the new year and keep the momentum behind our yellow boot going,” she stated. “The energy of Paris Fashion Week is unrivaled—not only on the runways but also out in the streets. We’re excited to tap into this moment to celebrate Paris, fashion, and the cultures and communities that have been part of the Timberland journey.”
As Timberland continues to make waves at Paris Fashion Week Men’s, fashion enthusiasts eagerly anticipate the brand’s next collaborations and appearances. From the streets of New York to the runways of Paris, Timberland has seamlessly transitioned into a symbol of high fashion, blending its robust heritage with contemporary style sensibilities.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN