Pharrell Williams Joins Forces With Nigo As Adviser For Human Made
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- January 17, 2024
In a significant development for the fashion industry, Nigo, the visionary behind the internationally acclaimed brand Human Made, has officially announced the appointment of Pharrell Williams as an adviser. This exciting collaboration was revealed via Nigo’s Instagram, reinforcing the long-standing partnership between these two creative powerhouses.
Nigo, who also serves as the creative director of Kenzo, shared with WWD the rationale behind this strategic move. “Pharrell has been an integral part of Human Made since its inception in 2010, albeit in an unofficial capacity. Recognizing his invaluable contribution, it was high time to formalize his role, inviting him to officially advise on the brand’s direction,” he explained.
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The collaboration between Nigo and Williams is not new. They have previously worked together on several successful ventures, including Billionaire Boys Club, Ice Cream, and Joopiter. Additionally, Nigo founded A Bathing Ape and has continued to make significant impacts in the fashion world, even after parting ways with the brand.
Williams’ new role at Human Made is a natural progression of their partnership, reflecting both their creative synergy and business acumen. Known for blending elements of pop culture and fashion, the duo’s combined vision is set to propel Human Made to new heights. The brand, revered for its Americana-inspired designs like classic denim, varsity jackets, and minimalistic T-shirts, has already seen a string of successful collaborations under Nigo’s leadership, including partnerships with Adidas, Levi’s, Kaws, and graphic designer Verdy.
The fashion community eagerly anticipates the innovations and creative directions that will emerge from Williams’ official involvement with Human Made. As Nigo prepares to unveil his latest collection for Kenzo at the upcoming Paris Fashion Week Men’s, and Williams recently presented his latest work for Louis Vuitton Men, the fashion world watches with keen interest.
This partnership marks a new chapter in the legacy of Human Made, promising an exciting future for the brand under the combined creative vision of Nigo and Williams.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN
