From Lagos with Love: Shop FSS’ Abula Print Transforms Festive Fashion
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- November 29, 2023
In a bold stride that marries tradition with contemporary flair, the Lagos-based brand Shop FSS has unveiled an extraordinary addition to its holiday collection—the iconic Abula print. This vibrant print is poised to infuse a playful spirit into the wardrobes of fashion aficionados worldwide.
Salewa Oluwole, the Creative Director of Shop FSS (For Style’s Sake), has ingeniously crafted this collection to bring the “fun” factor back into the fashion narrative. The Abula print, with its vivacious swirls of color, is a visual celebration, reminiscent of the dynamic essence of Lagos itself. Each piece in the collection is a canvas where fashion meets art, delivering a message of joy and exuberance.
The origin of Shop FSS traces back to the fashion-centric chronicles of two sisters, Salewa and Segi, who embarked on their stylish journey with the ForStyleSake blog in April 2011. The blog was initially a heartfelt project to bridge the distance between them as Salewa ventured abroad for studies. It blossomed into a shared space that chronicled their fashion finds and evolving personal styles, effectively bonding them despite the miles apart.
Upon Salewa’s return to Nigeria in 2012 and Segi’s subsequent studies abroad and return in 2015, the blog had already cemented its place in the hearts of over a million visitors. It has since metamorphosed into an acclaimed platform, particularly known for its spotlight on homegrown Nigerian and African fashion brands.
The upcoming holiday collection from Shop FSS, with its hallmark Abula print, is more than a seasonal offering—it’s a celebration of African creativity and sartorial innovation. It encapsulates the vision of ForStyleSake to be a beacon for African fashion enthusiasts who are not only looking to enhance their personal style but are also keen to explore and embrace distinguished Nigerian and African brands.
This festive season, Shop FSS invites you to revel in the Abula print’s exuberant dance of colors—a statement piece that promises to enliven any gathering and place the wearer at the heart of fashion’s jubilant narrative.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN
