Yara Shahidi Is the Embodiment Of Feminine Divinity In Jean Paul Gaultier’s Latest Fragrance Campaign
In the world of fragrance, the marriage of scent and persona can create a narrative that transcends the olfactory experience. This is precisely the case with Jean Paul Gaultier’s latest fragrance endeavor, Gaultier Divine, and its new muse, Yara Shahidi. The esteemed actress, activist, and Harvard graduate embodies the essence of the fragrance, which is an ode to the divinity of womanhood and a celebration of every woman’s right to feel beautiful, unique, and proud of her individuality.
Yara Shahidi, known for her role in the acclaimed series “Grown-ish,” represents a fresh chapter in the fragrance’s story. Her journey mirrors the ethos of Gaultier Divine, a fusion of authenticity and grounded self-awareness. “This fragrance is less about dictating what divine femininity should be and more about highlighting the authenticity that already exists within us,” Shahidi reflects. “It’s about embracing our unique identities, our differences, and our individuality.”
This fragrance marks a bold turn in Shahidi’s evolution, who has consistently demonstrated the wisdom and charisma far beyond her years. As the embodiment of Gaultier Divine, Shahidi brings a refreshing perspective to the notion of feminine allure. Quentin Bisch, the master perfumer behind this creation, has woven a scent that balances floral and gourmand elements with an unexpected hint of saltiness. This amalgamation results in a luxurious and layered fragrance that leaves a memorable, creamy sweetness in its wake.
As Shahidi approaches her 24th birthday, she embraces this new year as her “trust your gut” era. This personal milestone coincides with the conclusion of “Grown-ish,” a show that has chronicled the growth and evolution of her character, Zoey Johnson, for nearly a decade. With the series drawing to a close, Shahidi stands at the threshold of new beginnings and exciting possibilities.
Looking ahead, Shahidi is poised to expand her already impressive repertoire. She has expressed a keen interest in the world of podcasting, inspired by her love for the medium and her substantial consumption of NPR content. “As a voracious podcast listener, I’m thrilled to enter this space and engage in the rich world of audio storytelling,” Shahidi reveals.
In addition to her foray into podcasting, Shahidi has recently added TED Talk speaker to her achievements. Her talk, “Let Curiosity Lead,” delves into the power of creativity and its role as a driving force in her life. “Reflecting on curiosity’s role in my journey has been enlightening, revealing how it has been a constant motivator and connector in my life,” she shares.
As Shahidi steps into this new chapter of her life, Gaultier Divine stands as a fragrant symbol of her evolution – complex, refreshing, and utterly divine.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN