As the vibrant red color trend reaches its peak, the fashion world is poised on the edge of a new wave of color. Entering the scene with an air of sophistication and depth, the shade known as black cherry emerges as the natural successor.

Encompassing a spectrum from burgundy to oxblood, this rich hue exudes an unmistakable aura of luxury, status, and power, setting the tone for a refined evolution in the fashion narrative.

During the Spring/Summer 2024 fashion month, esteemed designers and luxury brands like Gucci, Tom Ford, and Hermès championed this compelling color. The introduction of Gucci Rosso by creative director Sabato De Sarno marked a pivotal moment, embedding the deep black cherry tone as a central theme in the brand’s runway looks and branding, signaling its significance in the fashion landscape.

The allure of black cherry lies not only in its aesthetic appeal but also in its symbolism. Representing ambition and power, the hue promises to infuse the upcoming spring with a sense of majestic elegance. From glossy patent-leather pieces that epitomize luxury at Gucci to the effortlessly styled looks at Bottega Veneta and Saint Laurent, the color demonstrates its versatility and innate style. Whether it’s the effortless integration with gold jewelry showcased by Tom Ford or the monochromatic ensembles by Hermès, black cherry stands as a testament to a sophisticated and commanding presence in fashion.

As we anticipate the wide embrace of black cherry across various fashion items—from statement leather pieces and sleek accessories to luxurious fabrics—the color is set to define the aesthetic of 2024.

Ntianu Obiora
+ posts

Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN