The multi-talented Ciara is expanding her illustrious career into the fashion realm by partnering with the iconic brand Bebe for a captivating Fall 2024 capsule collection. As revealed by WWD, the singer and entrepreneur is set to unveil an exciting line that harmoniously blends her unique style with Bebe’s signature allure.

The Ciara x Bebe collection promises an array of stylish offerings, including dresses, denim, sportswear, and an assortment of accessories like hats, handbags, and eyewear. Anticipated to be unveiled in phases for fall and the holiday season, the collection is still under wraps, with prices expected to range between $89 and $250.

Reflecting on her collaboration with Bebe, Ciara shared, “Growing up, the Bebe brand was iconic. My vision as creative director is to intertwine my personal style elements of girl-next-door with tomboy, glam, and edge, with a nod to the ’90s. I aim for this collection to empower women to style it their way and exude confidence on their terms.”

Ralph Gindi, COO of Bluestar Alliance, the parent company of Bebe, expressed enthusiasm about Ciara’s involvement, stating, “Ciara is a true original whose style perfectly embodies what Bebe is all about — sexy, bold confidence. The capsule will encapsulate Ciara’s love of fashion and accessories.”

The resurgence of Bebe taps into the nostalgia of the 2000s, a period when the brand reigned supreme in fashion with its bold and edgy designs. This collaboration with Ciara is poised to reignite that allure, appealing to both Gen Z and millennials who have shown a growing interest in ’90s and ’00s vintage fashion.

As the world eagerly awaits the launch of the Ciara x Bebe collection, it’s evident that this partnership will blend nostalgia with contemporary style.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN