Good American’s Spring 2024 campaign shines a spotlight on Grammy Award winner Victoria Monét. Emma Grede, CEO of Good American, couldn’t hide her excitement about collaborating with Monét, whose alignment with the brand’s core values made her the perfect choice for this season’s collection. “Victoria doesn’t just wear our spring collection; she brings it to life with her unique energy and style. Her achievements, both in her professional career and as a mother, embody the very essence of empowerment we celebrate at Good American,” Grede shared.

Monét’s journey in the music industry, transitioning from a behind-the-scenes songwriter to a Grammy-winning artist with her album “Jaguar II,” mirrors the resilience and determination that Good American champions. Grede, as a pioneering female CEO, has always been at the forefront of advocating for inclusivity in fashion, emphasizing that Good American is more than a brand—it’s a movement aimed at uplifting women of all shapes and sizes.

From the selection of the campaign’s face to the individualized designs, Grede aims to highlight women who pave the way in their fields, much like Monét has. The campaign visuals, with Monét modeling elevated denim styles and the brand’s signature leather pieces, encapsulate the confidence and boldness Good American strives to instill in women everywhere.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN