London Fashion Week’s Fall/Winter 2024 season showcased a captivating interplay of rebellious glamour and unconventional beauty. From otherworldly metallics and painted roses to playfully sinister gray wigs, designers embraced the transformative power of makeup and hair to create striking visual narratives.

Chet Lo’s runway presentation brought a futuristic edge with Isamaya Ffrench’s molten chrome eyeshadows, inspired by the strength and resilience of X-men characters. Angel My Linh’s sharp Wolverine-inspired nails and Anna Cofone’s sculpted, wolfish braids further amplified the collection’s fierce energy.

Simone Rocha continued her exploration of ethereal beauty with delicately painted rose vines that seemed to bloom across models’ faces. Flowers reappeared in hairstylist Eugene Souleiman’s creations, where sleek strands were adorned with sculpted roses, echoing the collection’s romantic yet slightly unsettling undertones.

JW Anderson playfully subverted expectations with gray wigs that transformed youthful models into suburban grandmothers. The juxtaposition of youth and artificial aging underscored designer Jonathan Anderson’s exploration of the psychological aspects of fashion. This focus on the mundane aligned with the show’s minimal makeup, save for a standout warm red lip courtesy of Lynsey Alexander using Merit Beauty’s Signature Lip.

Dilara Fındıkoğlu’s Femme Vortex show embraced theatrical beauty under the guidance of choreographer Pat Boguslawski. Hair by Eugene Souleiman showcased a riot of textures, while makeup artist Daniel Sallstrom experimented with diverse looks ranging from stark matte foundations to exaggerated blush and contoured cheekbones.

The week’s most quintessential British moment arrived courtesy of Burberry, where Naomi Campbell walked the runway in a classic beauty look. Her contoured cheekbones, subtly highlighted complexion, and windswept hair exuded timeless elegance, solidifying Burberry’s status as a heritage brand.

London Fashion Week FW24’s beauty looks served as a testament to the power of self-expression. Designers and artists alike pushed boundaries, using makeup and hair as tools to tell stories, challenge norms, and ignite the imagination.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN