Jamaican sprinting legend and Olympic gold medalist Shelly-Ann Fraser-Pryce has recently joined forces with Richard Mille, a prestigious name in luxury watchmaking. The renowned athlete, known for her remarkable speed on the track, is now the new face of the brand’s RM 07-04 Automatic Sport, a model that boasts a price tag of $825,000.

Fraser-Pryce expressed her enthusiasm for the partnership, stating, “It’s about pushing barriers. People have always set limits on what I could achieve, and I’ve proved them wrong. Partnering with a brand that understands the essence of time and doesn’t constrain progress by age is exciting. We share a common vision of creating a timeless legacy.”

This collaboration places Fraser-Pryce in an elite group of track-and-field athletes who have previously worked with Richard Mille, including notable figures like Mutaaz Barshim, Nafissatou Thiam, Akani Simbine, and Wayde van Niekerk.

Amanda Mille, the brand and partnerships director of Richard Mille, praised Fraser-Pryce, highlighting her multifaceted role as a world champion, mother, and philanthropist. “Shelly-Ann embodies strength and determination while juggling various roles. Her holistic commitment perfectly aligns with our brand values,” she remarked.

Fraser-Pryce’s involvement with Richard Mille is more than just a commercial partnership. It represents her dedication and contribution beyond the track. “Our success as athletes isn’t just our own. It’s the result of support from many, and I am grateful for everyone who’s been part of my journey. Representing Jamaica, I feel the strength of an entire nation propelling me forward,” she reflected.

In the promotional campaign for the RM 07-04 Automatic Sport, Fraser-Pryce is seen elegantly sporting the luxury timepiece. “It’s a timeless piece,” she says. “It merges with your persona. When I wear it, it feels like an extension of myself – a perfect synergy.”

This collaboration is a significant milestone for Shelly-Ann Fraser-Pryce, symbolizing her incredible journey from the tracks of Jamaica to the global stage of luxury and style.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN