The Role Of Fashion In Promoting Body Positivity
Fashion and body positivity are intertwined concepts that can influence each other in several ways. Body positivity is about having the mindset that all bodies are good bodies regardless of their size, shape, or even physical appearance. Body positivity can make people love themselves for who they are, instead of feeling pressure from all angles to conform to unrealistic beauty standards set by society or even social media. On the other hand, fashion is an institution known for promoting unrealistic beauty standards. They do this by featuring very thin models and, sometimes, airbrushed to perfection. At the same time, fashion also plays an important role in promoting body positivity and challenging harmful beauty norms in our society.
The relationship between fashion and body positivity can promote more inclusive and diverse representation in the media; it also goes as far as encouraging people to feel more confident and comfortable in their bodies.
This week, we look at ways fashion can promote body positivity.
1 SIZE INCLUSIVITY
Fashion brands can promote body positivity by creating clothing that accommodates all body types, including plus-size individuals.
By doing this, they play a part in promoting inclusivity and diversity while encouraging people to feel more confident and comfortable in their bodies.
2 DIVERSITY IN ADVERTISING
Fashion brands can promote body positivity by featuring models of all sizes, shapes, and ethnicities in their advertising campaigns and runway shows.
This can help in breaking down the narrow beauty standards that have been upheld in the fashion industry.
3 CELEBRATING DIFFERENCES
One of the ways fashion can celebrate individuality is by promoting a wide range of styles that cater to different tastes and preferences.
This helps remove the mindset that there is only one “correct” way to dress while encouraging people to embrace their unique sense of style.
4 COMFORTABLE CLOTHING
One of the ways fashion can promote body positivity is by creating clothes that are comfortable and easy to move in, regardless of their size, shape, and physique.
This will go a long way in helping people feel at ease in their bodies and boost their confidence.
5 EDUCATION AND AWARENESS
By promoting positive body image through messaging and branding, fashion can raise awareness about body positivity and challenge harmful societal norms.
They can do this by using tools like social media, advertising campaigns, and other marketing efforts.
Above all, fashion has a significant role to play in promoting body positivity by embracing diversity, promoting inclusivity, and encouraging self-expression.
Dorcas Akintoye is a dedicated writer with more than 2 years prolific experience in writing articles ranging from food, entertainment, fashion and beauty. She has a National Diploma in Mass Communication from Kwara State Polytechnic, Ilorin. She loves writing, listening to music and playing scrabble. She is a highly-skilled, enthusiastic, selfmotivated professional writer.