Our world today is speedily becoming digitalised in every aspect. We can see technology influencing almost everything we do and every one of our daily activities, from the little things we do at home to our professional lives and even how we relax and entertain ourselves; we use technology to carry out these activities. The same can be said for our entertainment world; technological advancements have reshaped the entertainment landscape and transformed how we create, consume, and experience content. Every aspect of the entertainment world has felt the impact of technological growth and is still experiencing more growth. Let’s talk about some innovations that have propelled the industry forward.

MOTION CAPTURE AND CGI

Computer-generated imagery (CGI) has been a major beneficiary of technological advancements. Over the years, CGI and motion capture have seen many improvements in filmmaking and visual effects. If you are a movie enthusiast, you will attest that the image quality of fictional characters and animals has improved from 10 years ago, thanks to sophisticated software applied in the filmmaking process.

HIGH DEFINITION VIDEO AND AUDIO TECHNOLOGY

Hi-definition video and audio technologies such as 4K Ultra, HDR, and Dolby Atmos have uplifted the listening and viewing experience for the audience. These technologies are the reason you get to experience sound clearly while listening to your favourite music track, and every aspect of the video is crystal clear. Therefore, they elevate your total experience with how content is consumed, be it a movie or just a regular video.

STREAMING PLATFORMS

ARTIFICIAL INTELLIGENCE (AI)

AI has become a tool that has made life easier for everyone who can use it. AI platforms such as ChatGPT and Blackbox have enabled content creators to conduct their research much better, generating more exciting ideas and creating more content. Such technological advancements have become necessary tools for professionals beyond the entertainment world.

SOCIAL MEDIA

With platforms such as TikTok, Instagram, and YouTube, content creators and entertainment professionals can widen their reach and have their works reach audiences far beyond their own countries. Utilising essential marketing channels, entertainment companies and personnel promote their music, TV shows, and other forms of entertainment.

These tech innovations are just a glimpse of what’s to come. One thing with technology is that it keeps evolving and getting better, so now, we enjoy what we have presently and wait for what the future holds.

Johnson Chukwueke
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Johnson Chukwueke is a content and creative writer with over 3 years of experience as a professional. A microbiology graduate from the Imo State University, Johnson is a music enthusiast who also enjoys movies, reading, and swimming. He is a writer at THEWILL DOWNTOWN.