In Conversation With Genoveva Umeh

Over the past few decades, the Nigerian film industry—known globally as Nollywood—has grown remarkably and become a major force in the world of cinema. In addition to captivating viewers, its dynamic cultural setting and rich storytelling have greatly enhanced the nation’s cultural legacy and promoted a greater understanding of Nigerian arts and traditions worldwide. This ascent has been greatly aided by the extraordinary skills of Nollywood actors, who have brought stories to life and propelled the industry to new heights.

Genoveva Umeh is among these exceptional talents. She began her career as a lawyer before becoming an actress, and thanks to her fascinating performances and commitment to her profession, she gained prominence very quickly. Umeh has distinguished herself in the industry by her ability to capture the essence of various characters and bring them to life on screen. Her position as a top actress in Nollywood has been solidified by her parts in well-known television shows like Blood Sisters and Far From Home, in addition to her critically acclaimed work in Breath of Life. So far, Umeh has been able to showcase the depth and potential of Nigerian cinema through her work, inspiring and amusing many people.

 

In this interview with THEWILL DOWNTOWN’s Dorcas Akintoye, Genoveva Umeh discusses her journey from law to acting, her challenges, and her aspirations for the future. She shares insights into her process of preparing for roles, the role of film and television in shaping societal values and cultural norms in Nigeria, and her hopes for the continued growth of Nollywood.

 

What inspired you to pursue a career in acting, and how did you transition from law to acting?

 

I became passionate about acting in high school and discovered that I was happiest while performing. I also watched Nigerian films and series and was inspired by the women who starred in them. If an actress moved me, I would be on the internet reading all I could about her. Professionally, my acting career began in 2018, after my undergraduate law degree. I found that I was passionate about acting and wanted to give it a shot, so I moved from London to Lagos to take a swing at Nollywood.

What role or project do you feel has pushed you the most out of your comfort zone and contributed significantly to your growth as an artist?

 

In 2021, I booked the role of ‘Timeyin’ in Blood Sisters, my first Netflix original with EbonyLife Studios. She was a recovering drug addict who desperately wanted to be seen by her family. She had a few challenging scenes, including taking cocaine, a club scene, a couple of fight scenes, and wielding a gun at some point. Up until that point, I had never done so much research for a character. I was also working alongside some of the finest actors in Africa. Although it was a lot of hard work, this role opened up my film career. I’m grateful for the growth that came from this opportunity.

 

What was the most challenging role you have ever played, and why? How did you prepare for it?

 

I’m just coming off a set where I play a bride who is kidnapped by men disguised as herdsmen. In the 11 days I spent filming in Abeokuta, I was emotionally drained, running and fighting, and received insect bites, all in a thick forest. I knew it would be a hard experience, but I could not have prepared for just how hard it was going to be. I’m happy I got to be a part of this story, and I want to give a shout-out to my team, the cast, and the crew of this film, which is coming soon.

 

How has your background and upbringing influenced your approach to acting and the roles you choose?

 

My parents are from Anambra State, but I was born in Enugu State, where we lived until I was 11. Then, I moved to London, United Kingdom, where I spent my teenage and early adult life. My parents were intentional about developing my confidence by ensuring I participated in extracurricular activities. I was raised to explore my interests and to understand my Nigerian culture. I’ve found that I enjoy playing women of African culture who have something important to say.

How do you manage the pressures and public expectations that come with being a well-known actress?

 

I’m wholeheartedly grateful to my fans who support and root for me. I feel grateful to have a platform that inspires young women like myself. I’m grateful for the opportunities I’ve had, and I thank God for my family, friends, and my manager, Isioma Osaje, who keeps me grounded. It’s important to me to be 1% better every day. I’m not sure I’ll ever feel like I’m doing enough, but I just have to keep doing my best.

 

How do you perceive the role of film and television in shaping societal values and cultural norms in Nigeria?

 

Film and television not only entertain but also educate and raise awareness about societal issues. I’ve enjoyed being a part of films and shows that shed light on important topics. Netflix originals, such as Blood Sisters, raised issues about domestic violence, drugs, human trafficking, and more, while the young adult show Far From Home addresses problems with social class delineations in society. Unveiling these social problems to individuals and communities helps promote empathy and inspire action.

 

How do you think streaming platforms are changing the landscape of the film industry, particularly for Nigerian cinema?

 

I love streaming. I appreciate the convenience it offers to audiences with busy lives. As a creative, it keeps me working, providing more opportunities for our stories to reach a wider audience.

 

What role has mentorship played in your career, and how do you approach mentoring others who aspire to follow in your footsteps?

 

I’ve felt supported by some incredibly hardworking women I admire and have chosen to learn from. During my first year in Lagos, Lala Akindoju allowed me into her process as a filmmaker. I would assist in important meetings, and she taught me how to multitask in an incredibly fast-paced industry. Another woman I admire, who is also now my manager, Isioma Osaje, has taught me many things, especially about patience, grace, and timing. These women inspire me and make me open to sharing what I’ve learned on my journey.

 

Can you discuss a moment in your career when you felt like giving up and what motivated you to keep going?

 

In 2020, I thought I had lost out on booking the role of Zina in Far From Home. It was hard, and I cried almost every day for a month, feeling defeated, but then I remembered that I was not defined by the loss and ensured I kept myself busy.

 

How has your understanding of success evolved since you first started your career in acting?

 

At the beginning of chasing my acting dreams, I wanted to book lead roles or, to be honest, any job. I thought that would set me up for life, and perhaps I’d retire and chill every day, lol. Now, success is in what I say with the opportunities I’m given. I find success in doing the little things and in doing hard things every day. I find success in the relationships I have with God, friends, and family. I consider myself hugely successful, and I’m grateful.

What personal rituals or routines do you follow to maintain your mental and emotional well-being amidst a busy acting career?

 

I enjoy living an inspired life. I maintain a consistent prayer life, accompanied by a daily devotional. I enjoy reading inspiring books or articles and unwinding with inspirational videos. I also love Nigerian meals like swallow and soup, especially Ogbonno soup, and tiger nuts. This year, I’ve consistently been in therapy to help me keep up, and it has been amazing.

 

What’s the most unconventional or surprising source of inspiration you’ve found for your acting?

 

Staying physically active, I train in Shotokan Karate, which requires a high level of dedication and passion. To learn and grow, you have to be consistent, unlike acting, which fluctuates in screen opportunities. Karate is a performance of its kind. I’m happy to have found this passion because it makes me feel alive.

 

What does a typical day look like for you when you are not on set or working on a project?

 

I rest, sleep, and eat good food. I catch up on my shows, connect with family, and handle any admin work, like this interview. (I did this interview lying on my bed. Bliss.)

 

 

 

Photo credits :

Outfit: @10_elevenn

Photography: @photosagie

Makeup: @hollybeauty__