Discover These 3 Amazing Women-Owned Nigerian Activewear Brands in 2024
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- February 1, 2024
As we embrace the journey of health and fitness in 2024, the quest for activewear that not only complements our workouts but also resonates with our identity becomes paramount.
This year, a wave of women-owned activewear brands is redefining the landscape with collections that blend style and functionality. These brands are not just about clothing; they represent a larger movement, celebrating the diversity, strength, and beauty of Black women.
Their mission transcends mere fashion, it’s about instilling confidence, empowering entrepreneurship, and fostering a sense of community.
Mold Me by Molly
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MoldMe by Molly, launched in June 2021 and based in Lagos, Nigeria, is an emerging lifestyle brand revolutionizing women’s fashion with its high-quality athleisure, shapewear, and loungewear.
The brand, founded by Molly Fajemirokun-Durosinmi-Etti, is committed to providing affordable essentials that sculpt and enhance a woman’s natural silhouette. MoldMe by Molly offers a diverse range of products catering to all aspects of a modern woman’s life.
From stylish and functional athleisure for an active lifestyle, supportive and figure-enhancing shapewear, to comfortable yet chic loungewear, the brand ensures that every woman feels confident and comfortable in any setting.
Petals Lagos
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Petals Lagos, an activewear brand founded in 2021 by Vanessa Ochi, has quickly become a staple in the fitness world of Lagos and beyond, known for its stylish and comfortable designs.
Vanessa, a native Lagosian, saw a gap in the local activewear market and filled it with her innovative brand. Petals Lagos stands out for its vibrant and trendy vibe, making a statement in gyms and on social media alike.
Beyond activewear, the brand has expanded to include sports accessories like chic water bottles, protein shakers, and workout mats, enhancing the overall fitness experience. Vanessa’s commitment to quality and authenticity has turned Petals Lagos into more than just a brand; it’s a community that empowers its members through fashion.
Basics Lagos
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Basics Lagos, an athleisure company co-founded by Lamin Balogun and Wase Aguele, is revolutionizing the Nigerian activewear scene with its high-quality and stylish products.
At its core, Basics Lagos is more than just an activewear brand. It is a movement dedicated to filling the void in the market with innovative designs and a relentless commitment to quality and authenticity.
Each collection begins with a critical question: “What is missing from our wardrobes?” Their aim is to provide those elusive quality basics that are essential yet challenging to find. From gym wear to casual lounging outfits, Basics Lagos offers a range of products designed to make women feel good about themselves both inside and outside the gym.
Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN
