GLAMOUR South Africa’s latest Summer Issue is a groundbreaking celebration of plus-size beauty, breaking barriers in fashion inclusivity. In partnership with Levi Strauss Africa, the magazine’s second cover features five radiant curvy women, flawlessly styled in form-fitting denim and chic black pieces. This collaboration marks a significant step in the fashion industry’s journey towards embracing and highlighting diverse body types.

The issue shines a spotlight on content creators Grace Motswana, Sinenhlanhla Mbhele, Leddi Radebe, Pitsi Sathekge, and Suzé, who share their experiences with Levi Strauss Africa. They provide insights into the Curvy Jeans range, a collection that serves as a tribute to African women, celebrating their unique shapes and size.

Lifestyle content creator Pitsi Sathekge reflects on her long-standing connection with Levi’s, recalling her fashion student days when finding a pair of Levi’s jeans was a triumphant moment. She praises the brand for its comfortable fit, particularly for curvy women, highlighting how the high-waisted jeans with no gaps perfectly embrace her figure.

Health and beauty content creator Grace Motswa voices her appreciation for the campaign, emphasizing how it made her feel celebrated and deserving. She discusses her initial challenges in the fitness industry due to body stereotypes and commends the evolving beauty standards that now recognize and appreciate curvy fitness trainers and influencers.

Lifestyle and skincare influencer Sinenhlanhla Mbhele shares her experiences growing up curvy and the insecurities it brought. She finds solace in Levi’s campaign, which celebrates curvy women and provides jeans that fit comfortably while accentuating her curves.

Each of these influential women brings a unique perspective to the campaign, underscoring the importance of fashion brands like Levi’s in championing inclusivity and diversity. They highlight how Levi’s Curvy Jeans Range not only offers a comfortable fit but also empowers women to feel confident and beautiful in their skin.

This move by GLAMOUR South Africa and Levi Strauss Africa signifies a broader shift in the fashion world, where inclusivity and representation are increasingly becoming the norm. The industry is recognizing the importance of catering to all body types, thereby promoting a more realistic and diverse standard of beauty.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN