Beyoncé continues to stun. Fresh off her surprise appearance at the Luar fashion show, the superstar graces the March/April 2024 ESSENCE cover – her first with the magazine in over a decade. The announcement sent shockwaves through social media, with fans noting the cover’s striking similarity to Naomi Sims’ iconic 1969 appearance on LIFE magazine.

The timing is impeccable. Beyoncé’s ESSENCE cover debut coincides with the upcoming launch of her highly-anticipated haircare line, CÉCRED. Described as a blend of science and ritual, the brand emphasizes inclusivity across hair textures and genders.

In a heartfelt message, Beyoncé reflects on her hair journey and the inspiration behind the line: “CÉCRED celebrates the wisdom in our hair… I’m excited to invite you into this community where we can protect what is sacred.”

This venture has been brewing for years; Beyoncé first teased it in May 2023, shortly after kicking off her RENAISSANCE WORLD TOUR. Drawing from her experiences in her mother Tina Knowles’ salon, CÉCRED embodies Beyoncé’s commitment to honoring the cultural significance of Black hair and nurturing its beauty.

CÉCRED launches on February 20th, promising to be an empowering addition to the haircare landscape. This latest announcement and iconic cover solidify Beyoncé’s reign as a trendsetter, celebrating Black hair’s rich legacy while championing its future.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN