Muyiwa Olowoporoku is one of those professionals quietly working to shape the health industry from the inside out.

His career spans several sectors, including health, fintech, energy, finance and the creative economy, and he has built a reputation as a marketing and partnerships leader who understands both people and systems.

He was drawn to marketing and strategic partnerships by curiosity— being fascinated by how ideas travel; how strategy, when communicated well, can influence behaviour, unlock value, and bring people together around a shared purpose. Olowoporoku consistently gravitated toward roles where storytelling, commercial thinking, and relationship-building intersect. Over time, that instinct became a deliberate professional focus for him.

Having worked across several sectors, he can adapt his strategy when moving from one to another by understanding stakeholders, incentives, and value creation. Although the sectors may differ, the fundamentals of strategy remain consistent.

In his current role as the Head of Membership and Partnerships at the Private Sector Health Alliance of Nigeria (PSHAN), he is working at the intersection of policy, private capital, and public good, helping to redefine how healthcare is financed and delivered in Nigeria.

Read more about Muyiwa Olowoporoku on pages 8 to 10.

It’s the new year, and everyone is making resolutions. One of the many resolutions we ought to make is to take our health more seriously.

In this week’s issue, our health page highlights tests every man should do as soon as they clock 40. You’ll find this on page 13.

This week, we review Avatar: Fire And Ash, the third chapter of the sci-fi saga. I haven’t seen it yet, probably because I wasn’t a fan of the first one. For the Avatar fans out there, this one’s for you. Do let us know your thoughts on the movie.

Until next week, enjoy your read.