Beyoncé Knowles-Carter enters the haircare arena with Cécred, a groundbreaking collection infused with her signature Temple Oud fragrance and focused on scientifically-driven formulas and the empowering rituals of hair care.

The wait is over! Cécred, Beyoncé Knowles-Carter’s highly anticipated haircare brand, has officially launched with its debut collection: Foundation. This eight-piece range is powered by advanced keratin recovery technology, designed to visibly revitalize hair health and deliver transformative results.

“Cécred represents years of dedication and a personal journey,” says Knowles-Carter. “As a Black woman and founder, I recognized a clear need for healthier, science-backed haircare and prioritized innovation and efficacy.”

The Foundation Collection mirrors a skincare philosophy, offering targeted solutions for the hair and scalp. Standouts include a Clarifying Shampoo and Scalp Scrub for a deep cleanse, and a Nourishing Hair Oil for intense hydration. Drawing inspiration from her mother Tina Knowles’ salon, Beyoncé explains, “So much of who I am is intertwined with those salon memories. Haircare is deeply personal, and Cécred is my way of celebrating those rituals.”

The complete ritual features innovative formulas like a hyaluronic acid-infused Hydrating Shampoo and a luxurious Moisturizing Deep Conditioner infused with shea butter and African oils. Further treatments include the Reconstructing Treatment Mask, powered by Bioactive Keratin Ferment, and the two-step Fermented Rice and Rose Protein Ritual for strengthening. The light-hold Moisture Sealing Lotion delivers on its promise, while the Ritual Shaking Vessel adds a unique touch to the application process.

Cécred’s commitment to science and performance is a key differentiator. “Our exclusive keratin technology is what truly sets our products apart,” Beyoncé explains. “It works to replenish lost proteins, resulting in stronger, visibly healthier hair.”

Beyond the products themselves, Cécred embodies Beyoncé’s commitment to social impact. In partnership with her BeyGOOD foundation, the brand has established the BeyGOOD x Cécred Fund. This initiative will award an annual grant of $500,000 to support cosmetology schools and salon businesses in Atlanta, Chicago, Houston, and Los Angeles. “Cécred is about inclusivity and dismantling harmful hair myths while supporting the next generation of haircare professionals,” she emphasizes.

Cécred’s arrival marks a significant moment in the beauty landscape. Combining a scientific approach, emphasis on ritual, and social impact, the brand heralds a new era in haircare, one where empowerment and transformative results go hand-in-hand.

The Foundation Collection is available now exclusively at cecred.com.

Ntianu Obiora
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Ntianu Obiora is a versatile creative professional with over a decade of experience in publishing, marketing, communications, and digital strategy. She is the Online Editor at THEWILL DOWNTOWN