Last night in Los Angeles, style icon and entrepreneur Rihanna hosted an exclusive launch party at NeueHouse for the highly anticipated return of her Creeper Phatty sneaker, a standout piece in the FENTY x PUMA collaboration. The event, celebrating the sneaker’s revival, was a testament to the enduring appeal of this fashion-forward silhouette.

 

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Originally introduced in 2015, the Creeper quickly became a staple in the fashion world, earning the “Shoe of the Year” accolade from Footwear News in 2016. The latest version of the Creeper boasts a bolder look with its thicker gum soles, elevating the classic design to new heights. The revamped Creeper Phatty is now available in a range of sizes for both adults and children and comes in three striking color combinations: pink and purple, black and white, and blue and yellow.

 

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The event space was transformed into a vibrant FENTY haven, complete with Creeper Phatty installations, neon accents, and custom interactive games. Rihanna, always a trendsetter, arrived in a stunning purple fur jacket paired with a graphic T-shirt, relaxed blue jeans, and her purple Creeper Phatty sneakers. A$AP Rocky complemented her look perfectly in a sky blue button-up, matching denim, and tan suede loafers.

Rihanna and ASAP Rocky enter the launch party for her new style from Puma.

Rihanna and ASAP Rocky enter the launch party for her new style from Puma.

The launch party attracted a host of celebrities and fashion influencers, including Alton Mason, Elaine Welteroth, Evan Ross, and singer-songwriter Jozzy. Guests were treated to an array of light bites and beverages, and DJs Noodles, Jababoo, and Inferno ensured the night was filled with music befitting a Fenty celebration.

Rihanna and Alton Mason show off their Creepers at her launch party.

Rihanna and Alton Mason show off their Creepers at her launch party.

The FENTY x PUMA “Creeper Phatty” is now available for purchase on puma.com, with prices starting at $75 for kids’ sizes and $140 for adults. This launch marks another milestone in Rihanna’s continued influence in the fashion industry, showcasing her ability to blend style with substance in her unique creations.

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